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The 20th century witnessed a seismic change in the makeup business, thanks in large part to pioneering girls who pushed societal norms. The suffragette action, light emitting diode by feminists like Elizabeth Arden and Helena Rubinstein, empowered women to grasp make-up as a mark of their liberation and self-expression. These trailblazing entrepreneurs also performed a vital position in building innovative make-up services and products and establishing cosmetics empires that continue to succeed today.

One of the very most well-known minutes in makeup history occurred in the 1920s, with the emergence of the “flapper” look. Girls begun to use smaller dresses, bobbed their hair, and embraced striking makeup, featuring dark, smoky eyes and vibrant red lips. 新娘化妝推介 That era noted a significant departure from the subdued Victorian artistic and became synonymous with the newfound spirit of independence and rebellion.

The mid-20th century presented Hollywood allure to the entire world of makeup, with movie stars like Marilyn Monroe and Audrey Hepburn charming readers with their unique beauty. That time saw the increase of famous make-up musicians, such as for example Max Element and Mary Nye, who created cosmetics specifically for picture and images, groundbreaking methods that are however found in the entertainment business today.

The 1960s brought yet another seismic change in make-up trends with the advent of the “Swinging Sixties.” Significant figures like Twiggy and Brigitte Bardot popularized the doe-eyed look, characterized by large eyeliner and false lashes. Meanwhile, the counterculture action embraced a far more normal and bohemian cosmetic, exemplified by flower children who eschewed old-fashioned makeup in support of a bare-faced, “hippie” look.